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Northern Light Ignites Search
BOSTON–Northern Light Technology, Cambridge, Mass., is evaluating a half-dozen agencies for its $10-15 million ad account, said Skip Pile, president of Pile and Co., the Boston consulting firm guiding the search. In the hunt are Mullen, Wenham, Mass.; CGN Marketing & Communications and Ingalls, both Boston; and Ogilvy & Mather, Gotham and Jordan McGrath Case & Partners/Euro RSCG, all New York. There is no incumbent. A cut to finalists will be made in the next few weeks, with a final decision expected in May, Pile said. The company, a Web-based business-to-business information service, provides content from numerous media sources, including Billboard, a unit of Adweek parent company BPI Communications.
Berry-Brown Feels Friendly
BOSTON–Friendly Ice Cream in Wilbraham, Mass., has assigned its estimated $15 million ad account to Berry-Brown in Dallas following a review. The shop has worked on various client projects but had never held agency of record status.
Hill, Holliday Enlists Consultants for Fleet
BOSTON–Hill, Holliday, Connors, Cosmopulos here was not alone when it pursued a branding and name assignment from Fleet Financial Group [Adweek, April 5]. Diefenbach Elkins, a New York-based brand consultancy owned by Hill, Holliday parent company Interpublic Group of Cos., is also at work on the newly won assignment. Fleet Boston Corp. is a possible name for the entity to be created by Fleet’s proposed buyout of BankBoston.
Connors Testifies for Education Reform
BOSTON–It wasn’t an advertising issue that took Hill, Holliday, Connors, Cosmopulos chairman Jack Connors to Beacon Hill last week. Connors was one of three executives to testify before an education subcommittee on behalf of employers concerned with the quality of education in Massachusetts. Connors argued in favor of legislation that would increase the number of charter schools allowed by the state. “By introducing competition, charter schools are the best chance we have of improving educational quality for everyone,” he said.
Philip Johnson Acquires Design Studio
BOSTON–Philip Johnson Associates, Cambridge, Mass., has acquired Ultra-Design, a six-person design studio that creates CD-ROMs and interactive executions for clients such as Rykodisc, Sony and K2 Snowboards. Terms were not disclosed. Ultra-Design will consolidate operations within Philip Johnson, a consumer and business-to-business shop with about $25 million in billings.
Ad Club Auction Breaks Record
BOSTON–The Advertising Club of Greater Boston’s annual auction last Wednesday was its most successful ever, netting $900,000 to support the Ad Club Foundation’s educational, internship and professional programs, said club official Hilary Wheeler. That number represents a $100,000 increase over last year’s auction.