Hotline






DDB Misses Finals for Pearle Vision Centers





DALLAS–First-round contender DDB Needham Dallas was not on the list of shops advancing to the final round of a review for Pearle Vision Centers’ $25 million advertising account. Philip Alexander, Pearle’s vice president of marketing, said the four shops picked as finalists were: McCann-Erickson and Publicis/Bloom, both New York; W.B. Doner & Co., Southfield, Mich.; and Ogilvy & Mather, Chicago. Presentations are scheduled for mid-May, with a decision expected in June. The Dallas-based company will finish relocating to Cleveland by July.





Upstart Wins Southwestern Bell Business Sales





CHICAGO–Rodgers Townsend, a St. Louis agency that opened six months ago, bested four competitors to win creative and media planning for San Antonio-based Southwestern Bell’s $7-10 million business sales account. Rodgers Townsend pitched the business in partnership with Response Marketing of Glen Allen, Va. Incumbent Colle & McVoy in Minneapolis, which also worked with Response Marketing on the account, did not participate. Competing unsuccessfully in the review were Minneapolis shops Carmichael Lynch, Martin/Williams and Campbell Mithun Esty; and Fox Pavlika & Partners in New York. Media buying for Southwestern Bell is handled by D’Arcy Masius Benton & Bowles, St. Louis.





CJRW Could Benefit From N.C. Utility Review





WASHINGTON, D.C.–Carolina Power & Light has ended its 25-year relationship with agency McKinney & Silver, Raleigh, N.C., and is placing its $3 million account in review. CP&L manager of customer communications Steve Volstad confirmed the utility is in the preliminary stages of an agency search. ‘We thought it was the right time for a change,’ he said. ‘We do some work with Cranford Johnson Robinson Woods,’ Volstad added. ‘So we may go through a search, or just use (CJRW) or some combination of both. We have not formally decided what we’re going to do.’ Executives at CJRW in Little Rock, Ark., could not be reached at press time.





Fogarty Launches Promotion for Shiner Brews





DALLAS–Fogarty Klein & Partners, Houston, has launched a promotion for Shiner Honey Wheat Ale and Shiner Kosmos Reserve, both distributed by The Gambrinus Co. in San Antonio. The promotion is running in Texas and Oklahoma. Point-of-sale materials appear in both states and outdoor advertising is appearing in Texas only.





Harrah’s Names N.O. Casino Marketing VP





DALLAS–Harrah’s Entertainment of Memphis, Tenn., appointed Mark Snyder vice president of marketing for Harrah’s New Orleans Management Co., the unit that will manage the New Orleans land-based casino. Snyder, who joined Harrah’s in 1992, was most recently general manager of the firm’s Colorado division.





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