Colby Effler Likely Winner of Wherehouse
LOS ANGELES–Colby Effler & Partners in Santa Monica, Calif., has emerged as the front-runner in the race for Wherehouse Music Stores’ ad account and is expected to win the business this week, according to sources. Originally billed as a review for a creative project that could lead to an estimated $10-15 million account, the contest is now expected to be for the entire business, estimated to be worth $20-25 million and possibly involving media planning and buying as well as creative duties. The other finalist, Bernstein-Rein Advertising, Kansas City, Mo., handled advertising for Blockbuster Music before it was acquired by Wherehouse this year.
Rubin Postaer Expected to Break VH1 Campaign
LOS ANGELES–Rubin Postaer and Associates is scheduled to break a $10 million image campaign for VH1 next month. It is the first such effort for the “Music First” video music channel, which is part of MTV Networks, a unit of Viacom. Executives at the Santa Monica, Calif., agency and VH1 in New York declined to comment.
Bozell Losing 2 of Its Founding Members
LOS ANGELES–Two of the founding members of Bozell Worldwide’s Costa Mesa, Calif., office have decided to leave the agency. President Phil Salvati and executive vice president, co-creative director Ken Sakoda will both retire from the shop at the end of the year, Salvati confirmed last week. Their plans are undetermined, Salvati said, adding, “We both want some time to kick back, but then we’ll see what other opportunities arise in the future.” Executive vice president Scott Montgomery, who shared creative duties with Sakoda, will remain at the shop as executive creative director. General manager Jim Harrington will continue to head the office.
Reviews Roundup … Suissa Poised for Global PC
Suissa Miller has won the estimated $10-20 million Global PC account, according to sources. The Los Angeles agency prevailed over Butler, Shine & Stern, Sausalito, Calif., and J. Walter Thompson, San Francisco, to win the fledgling computer maker’s account, according to sources. Executives at Suissa referred calls to the Alameda, Calif.-based client, whose marketing vice president, Peter Dille, declined to name the selected shop but said the company was close to announcing a decision. Global PC plans to launch a low-priced personal computer next year. … Citron Haligman Bedecarrƒ, San Francisco, has been awarded the estimated $8-12 million account for online mortgage broker HomeShark after a statewide search in California. Other finalists were undisclosed. Heading the San Francisco company’s marketing efforts is senior vice president Barbara Heinrich, formerly an executive at Charles Schwab discount brokerage. Founded two years ago, HomeShark offers discount home loans from national lenders as well as national real estate listings at its Web site (