Hospital Is a Touchy Subject for Duffy

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BOSTON Duffy & Shanley this week will break its first work for Beverly Hospital since winning the account in October.

The campaign, consisting of broadcast, print, direct mail and online executions, is essentially the same creative presented by the Providence, R.I., agency during last year’s pitch. Work focuses on “touch points,” events in various people’s lives that brought them to the Beverly, Mass.,

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