Hormel Tries The Other White Meat

BBDO Minneapolis Backs First Pork Entree Launch In 7 Markets
CHICAGO–With pork supplies at historic highs, Hormel Foods and the National Pork Producers Council are doing their part to bring them down.
Hormel last week launched its first attempt to link its brand name to pork by introducing Always Tender, a new line of refrigerated, marinated pork entrees with ad support from BBDO Minneapolis.
“[Pork] is not a branded area, so now we’re going to have a real point of difference,” said Kurt Muller, director of fresh pork sales and marketing for Austin, Minn.-based