Horizon Media to Open Florida Office

ATLANTA Horizon Media plans to open an office in Orlando, Fla., on Oct. 1, giving the nation’s largest independent media services agency a third full-service location in the U.S., the shop said.

Lourdes Marquez, senior vice president and director of local broadcast for the New York agency, has moved to Orlando to open the outpost. Marquez, who has been with the agency since its founding in 1989, also will continue to direct the agency’s Hispanic business from Orlando.

The expansion, while long an attractive option for the agency, coincided with Marquez’ decision to move to Orlando for personal and family reasons, said Bill Koenigsberg, president and chief executive of the shop.

“We did it selfishly and opportunistically,” Koenigsberg said.

Initially, Marquez will buy local and cable television for the agency’s clients in Orlando, Miami and Tampa, Fla., while the New York office handles the rest of the state. As the staff grows, all TV and radio buying for the agency’s Florida clients will be accomplished in Orlando.

In addition to its headquarters in New York, Horizon Media has full-service offices in Los Angeles and Amsterdam, the Netherlands. The agency claimed billings of $900 million last year.