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Independent Horizon Media said it has snagged the Mike’s Hard Lemonade business.
The New York shop has worked for the Seattle-based client in the past, and was awarded online and offline buying and planning chores without a review. R.J. Palmer, New York, previously handled media chores.
A national multimedia campaign for Mike’s is set to launch in the coming weeks. Amalgamated in New York handles Mike’s creative duties. Past efforts have attempted to humorously target young males.
The brand spent $10 million on ads in 2008, down from the $12 million it spent in each of the preceding two years, per Nielsen.
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