Hoover Hits the Red Carpet

Hoover is taking clean to the extreme with a new campaign for its Platinum Collection line of vacuums breaking during the Oscars this weekend.
 
The effort includes both pre- and postshow TV ads, along with digital and print executions. The campaign, called “Clean freaks rejoice!” adopts a humorous theme and aims to connect with consumers who want that ultimate sense of clean.
 
“We chose humor to illustrate how far a true clean freak will go in the pursuit of order so that we could create an emotional connection to Hoover’s functional benefits,” said Danny Robinson, creative director at The Martin...

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