Hoover Hits the Red Carpet

Hoover is taking clean to the extreme with a new campaign for its Platinum Collection line of vacuums breaking during the Oscars this weekend.
 
The effort includes both pre- and postshow TV ads, along with digital and print executions. The campaign, called “Clean freaks rejoice!” adopts a humorous theme and aims to connect with consumers who want that ultimate sense of clean.
 
“We chose humor to illustrate how far a true clean freak will go in the pursuit of order so that we could create an emotional connection to Hoover’s functional benefits,” said Danny Robinson, creative director at The Martin Agency, which developed the campaign.