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CGN to Promote Basketball Hall of Fame
BOSTON–Anticipating an opportunity to raise its creative profile, CGN Marketing & Creative Services last week was named agency for the Basketball Hall of Fame in Springfield, Mass.
Initially responsible for a membership drive, CGN will create brand-oriented ads, Web and direct mail ads to promote interest in the Hall of Fame as it builds a new 80,000-square-foot facility and remakes itself as a sports entertainment complex.
“They’ve got big aspirations, aggressive goals and a level of energy that’s contagious,” said CGN
co-creative director Mike Connell.
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