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Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless.
Front and center were the marketing and agency leaders behind Droga5's "This Is Wholesome" campaign for Mondelez' Honey Maid, and the marketing executives behind General Electric's product invention partnership with Quirky. The latter experiment gave rise to a line of "smart home" products, including an Aros air conditioner that can be controlled via phone app.
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