Honda, Little League Baseball Head to Prime Time

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As Little League Baseball goes prime-time this month, American Honda Motor Co. is there with a campaign to promote its sponsorship of the organization.

Three TV commercials created by Rubin Postaer and Associates in Santa Monica, Calif., center around a kindhearted Little League coach encouraging his losing team. The ads progress through the team’s season, and the last spot has the coach cleaning out the dugout.

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