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As Little League Baseball goes prime-time this month, American Honda Motor Co. is there with a campaign to promote its sponsorship of the organization.
Three TV commercials created by Rubin Postaer and Associates in Santa Monica, Calif., center around a kindhearted Little League coach encouraging his losing team. The ads progress through the team’s season, and the last spot has the coach cleaning out the dugout. To the sentimental strains of piano music, he discovers a gift-wrapped box containing an autographed ball from the team.
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