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LOS ANGELES American Honda Motor Co. has launched an online campaign aimed at the U.S. Hispanic market.
The effort, from Honda Hispanic marketing shop La Agencia de Orci and Asociados in Los Angeles, touts the Civic Coupe, Sedan and Si models and attempts to convey that there is a Civic for every lifestyle. It includes skyscraper ads and incorporates rich media technology through floating ads.
The two creative executions, “Thumbprint” and “Silhouettes,” will run through July on YupiMSN, a Spanish-language Web site.
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