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IDEA: You hear it often—it's what's inside that counts. That's especially true for an automaker touting a roomy vehicle, like Honda has with its new Civic Tourer wagon in Europe.
To advertise it, Wieden + Kennedy focused on all kinds of interiors in an amazing 60-second spot called "Inner Beauty." The quirky, charming, exquisitely crafted ad takes the viewer, in a first-person view, zooming across a desert and through all sorts of objects—from a golf ball to a suitcase to the Civic Tourer itself—revealing their curious innards.
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