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Honda dealers in New York, New Jersey and Connecticut have banded together and they’re looking for an ad agency.
The TriHonda Dealer Group has an annual media budget of $40 million. The assignment includes both creative responsibilities (TV ads, digital ads, social media marketing, sponsorships) and media planning and buying, according to Rob Sabbagh, president of the group. The work will complement national and regional ads from the American Honda Motor Co. and individual dealer efforts. “We’re missing that tier two” advertising, Sabbagh explained.
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