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New Spots Launched This Week Boost Latest Accord, Civic Models
LOS ANGELES-American Honda Motor Co. targets African American and Hispanic consumers in separate new campaigns.
A broadcast and print campaign, backed by approximately $10 million in media buys, introduces the 1998 Honda Accord to African American consumers this week. The 30-second TV spot, created by Muse Cordero Chen in Los Angeles, airs in major markets around the country and on Black Entertainment Television.
Print ads will run in African American general interest magazines, including Ebony, Essence and VIBE.
Both the TV spot and print ad show the Accord’s features, illuminated by street lamps.
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