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The passions and frustrations of women attempting to create their dream homes are the focus of the latest consumer campaign from HomePortfolio.com.
Created by Ideate of Watertown, Mass., four print ads show monochrome photos of women holding color images depicting a “dream room” in their homes.
The campaign’s budget is $8 million.
“Your creativity has no limits. It’s just stuck between a ballet recital and a board meeting,” reads one execution. Another features the message, “You’re creating a mood.
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