Holland Mark has landed the advertising account of INNetworks TV, a local startup that provides customized in-store news and entertainment programming.
The win is a positive move for the Boston agency following several months of layoffs and the departure of clients such as Citizens Bank, TJX Cos. and Radisson Hotels. “It’s a great win in a time when no one’s really winning anything,” said Carrie Parks, vice president and group branding director at Holland Mark.
Media spending levels have not been finalized, but sources estimated a budget of at least $5 million.
INNetworks, an offshoot of Hi-Tech Sound in Marlboro, Mass.,
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