Holland mark's new shoEs

Holland Mark Advertising has begun its relaunch of the newly renamed Earth Footwear brand with a print effort tagged “There’s nothing like it.”

Ads have started to roll out in trade publications, and a consumer launch is set for June. But potential customers shouldn’t expect to see the footwear in paid media any time soon.

“Ads will not show the shoe initially,” said Marty McDonald, vice president and creative director at Boston’s Holland Mark.

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