Holland Mark Hires 2 West Coast Creatives

Continuing its drive to establish itself as a player on the U.S. scene, Holland Mark Edmund Ingalls has hired a pair of West Coast creatives to bolster the agency’s output and help win new business.

Tapped as vice presidents and creative directors, Marty McDonald and Rob Stewart come aboard in September.

“For us, it’s huge news,” said Bob Minihan, CCO of Boston-based Holland Mark, about the team. “[The pair will] help us play at the national level.”

McDonald has been an svp and creative director with DDB, Seattle, working on Holland America Cruise Line, Amtrak and others. McDonald, the better known of the two, has won industry awards at the Cannes, Clio, Effie and One Show competitions.

Stewart has been a senior copywriter with Team One Advertising, El Segundo, Calif., for the past two years, working primarily on TV campaigns for Lexus.

Prior to that, he spent about three years at the Richmond, Va., office of Arnold Communications.

Stewart and McDonald have wanted to work as a team since meeting a few years ago. They had become acquainted with East Coast recruiter and former Arnold staffer Carol Lee Kelliher, who suggested that Holland Mark would provide an ideal venue for a collaboration.

The two creatives will split their time between pitching and working on existing accounts.

Holland Mark is New England’s largest independently owned traditional agency, with an estimated $200 million in billings.

The shop has scored some recent new business, such as online game show producer GoldPocket Interactive, but national wins remain illusive.