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LOS ANGELES Two competing cruise lines have unveiled advertising efforts that depart from their traditional media approach.
Carnival’s Holland America Line, which in the past has used a combination of TV, print and online advertising, is breaking a print-only campaign in February publications, while Crystal Cruises has, for the first time, launched television ads.
Holland America’s campaign, created by Omnicom’s DDB in Seattle, includes six gatefold ads. Each focuses on one of five Holland America brand pillars, such as spacious, elegant ships and accommodations, five-star dining, unobtrusive service, programs and activities, and worldwide itineraries.
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