Holiday Inn "Baby"

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

A newborn baby can’t claim to be smart because it stayed in a Holiday Inn Express the previous night. But a new spot for that brand (via Fallon, Minneapolis) suggests such smartness can be inherited from the parents. How else to account for the fact that the baby here deftly snips its own umbilical chord? See the spot yourself to catch the clever punch line to the vignette, delivered by the tired-but-happy mother of this precocious child.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in