HMO Group Seeks Image Fixer

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The Coalition for Affordable Quality Healthcare, a group of several health-maintenance organizations, has narrowed a review for a $20 million image assignment to four finalists, sources said.
The coalition is seeking a shop to handle a campaign promoting the role of HMOs in the face of a recent spate of bad publicity and political debate.
Coalition president Andrew Morrison confirmed the review and the participation of incumbent Goddard Claussen in Malibu, Calif.

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