Hispanic TV Households Multiply

NEW YORK The number of Hispanic TV households increased 4.4 percent to 12.1 million, easily outpacing the 1.3 percent growth of all TV households, according to the Nielsen Co.’s ethnic universe estimates released Thursday.

Asians, the second-fastest growing segment, increased 3.9 percent to 4.5 million, while African-American TV households grew 1.5 percent to 13.6 million.

The new national estimates are effective Aug. 27. Local estimates are effective Sept. 22.

Shifting population patterns also affected the ranking of ethnic markets. Los Angeles continues to be the No. 1 Hispanic market, followed by New York, Miami-Ft. Lauderdale, Houston, Chicago, Dallas-Ft. Worth, and San Antonio. Phoenix moved up in rank to No. 8, pushing San Francisco-Oakland-San Jose to No. 9, followed by Harlingen-Weslaco-Brownsville-McAllen at No. 10.

The ranks of top African-American markets also changed. New York remained No. 1, but Atlanta moved up to No. 2 due to a 6.3 percent increase in the African-American population. Chicago is No. 3, followed by Washington, D.C., Philadelphia, Los Angeles, Detroit, Houston, Dallas-Ft. Worth, and Miami-Ft. Lauderdale.

Within Asian household estimates, Houston moved up in rank to No. 9, replacing Philadelphia, now No. 10. Los Angeles was ranked No. 1, followed by New York, San Francisco-Oakland-San Jose, Honolulu, Chicago, Washington, D.C., Seattle-Tacoma, and Sacramento-Stockton-Modesto.

Adweek is owned by the Nielsen Co.