Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Reaching Hispanic consumers requires a strong integrated strategy that incorporates relevant messaging, respect and differentiation into every aspect of a brand or company.
That’s the chief approach that Target employs to attract a loyal following of Latino consumers who consistently give the stores high marks for providing a convenient shopping experience, per the retailer.
Target owes much of its success to early acknowledgement of Latinos as an emerging majority and of the Hispanic population “as a marketplace opportunity, not just as marketing opportunity,” said Greg Cunningham, the retailer’s director of multicultural marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in