His Brother's Keeper

Don’t mention Kevin Kringle to Sorta Claus. He won’t be amused.

Sorta Claus is the creation of Carmichael Lynch’s Lee Lynch. He’s Santa’s green-clad brother, and Lynch has been playing him for 15 years. Each holiday season, staffers at the Minneapolis agency bring in their kids, who get to sit on Sorta’s lap and tell him the real truth about what they want for Christmas—freed from the anxiety of having to face the great and powerful Santa himself.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in