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NEW YORK Mobile marketing agency HipCricket in Kirkland, Wash., has signed the radio, TV stations and Web portal owned and operated by Spanish Broadcasting System to its Hispanic-targeted ad network of broadcasters.
Miami-based SBS is the largest Hispanic media company to join the ad network to date. The partnership with HipCricket will help SBS enhance its audience engagement capabilities via its media properties, talent and advertisers.
“We chose to work with HipCricket because they have delivered more than 17,000 successful mobile campaigns with dramatic, measurable results,” Marko Radlovic, SBS’ evp and COO, said in a statement.
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