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Young & Rubicam is defending in a global review of creative duties on the Hilton brand, sources said.
The assignment includes corporate brand image duties as well as efforts backing Hilton’s honors program, sources said. Account revenue is estimated at less than $5 million. Y&R’s offices in Chicago and Irvine, Calif., handle the business.
The competition comes just a few months after Hilton moved its headquarters from Beverly Hills, Calif., to McLean, Va. That move resulted in changes in Hilton’s marketing ranks.
A Y&R representative did not return calls and the New York consultancy managing the process, Joanne Davis Consulting, referred queries to the hotelier.
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