Hill, Holliday Takes CVS Media

BOSTON — Hill, Holliday, Connors, Cosmopulos on Tuesday added media chores on CVS’ $35 million account following a review.

The Boston-based Interpublic Group agency had been considered the favorite after winning the pharmacy chain’s creative assignment earlier this year. For media, Hill, Holliday defeated New York contenders Zenith Media, Grey MediaCom, and Mediaedge:cia. Pile and Co., the consulting company in Boston, oversaw the review.

The win is especially important for Hill, Holliday as it competes in a marketplace dominated by a small number of large media agencies. “We have created a capability that is … fiercely competitive in today’s consolidated media buying world,” said agency evp, media, Kristi Argyilan. Hill, Holliday’s media department also works for Dunkin’ Donuts, FleetBoston Financial and several units of TJX Cos.

CVS media had been with New York’s Bates, as had creative chores.