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BOSTON — Hill, Holliday, Connors, Cosmopulos on Tuesday added media chores on CVS’ $35 million account following a review.
The Boston-based Interpublic Group agency had been considered the favorite after winning the pharmacy chain’s creative assignment earlier this year. For media, Hill, Holliday defeated New York contenders Zenith Media, Grey MediaCom, and Mediaedge:cia. Pile and Co., the consulting company in Boston, oversaw the review.
The win is especially important for Hill, Holliday as it competes in a marketplace dominated by a small number of large media agencies.
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