Hill, Holliday Redirects MSP Unit

Look for Hill, Holliday, Connors, Cosmopulos to become more proactive in developing business tied to electronic commerce.
The Boston-based shop last week named Andrew Schell senior vice president and general manager of its MSP Group, according to Don White, managing partner of Hill, Holliday Direct.
Schell reports to MSP co-founder Kim Mayyasi, who two weeks ago was charged with developing a consulting practice to help clients “optimize” their existing databases, said White. Mayyasi reports to White.
For the last six years, Schell served as vice president and manager of electronic and database marketing at John Nuveen and Co. in Chicago. Prior to that, he worked at Epsilon in Burlington, Mass., for 10 years; his last post as senior director for technical services in the financial services group.
Schell’s hiring signals the start of a repositioning of the MSP to focus more on e-commerce, White said, an area largely ignored by Hill, Holliday.
The agency has been looking to develop the two fastest-growing areas of its business–interactive and direct marketing. Traditional direct marketing programs run through the mail are being increasingly supplanted by the Internet or Web-based initiatives, White noted.
Bought by Hill, Holliday nine years ago, MSP provides database, telemarketing and fulfillment services to a group of clients largely independent from that serviced by the ad agency or Hill, Holliday Direct. MSP, which has 100 staffers at its office in Framingham, Mass., serves a roster of mostly midsized computer or software accounts, White said.
Hill, Holliday Interactive–operated by senior vice president John Connors–currently has a staff of 40 working on clients that include PricewaterhouseCoopers.
Separately, Hill, Holliday has tapped Robert Angell as chief financial officer. He replaces John Mills, who left the agency last year for health reasons. Angell previously held management posts at The Parthenon Group and Boston Consulting Group.
In announcing Angell’s appointment, chief operating officer Joe Norberg said in a memo: “He has extensive experience in client contracting and fee structures, upgrading the technology used in the financial management functions, and building strong financial teams to support the business units.”