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More than five years after joining Hill Holliday, Baba Shetty’s role continues to grow.
Most recently chief media officer, Shetty today became chief strategy officer—a new position that adds brand planning to his list of responsibilities. (As media chief, he led media and digital efforts.)
Shetty, who’s based in the agency’s Boston office, will now oversee 150 staffers in the three disciplines. He retains his media post and continues to report to agency president Karen Kaplan.
“Rather than disconnected islands of insight, we’ve hardwired together all strategic disciplines to bring clients the thinking that drives success in the modern media and business landscape," said Kaplan.
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