Hub Shop to Develop National PSAs for Harvard Mentoring Project
BOSTON–The Center for Health Communication at Harvard wants to do for mentoring what it set out to do 10 years ago with its designated driver campaign: change American behavior.
Hill, Holliday, Connors, Cosmopulos was sought out by Jay Winsten, director of the Harvard Mentoring Project in Boston, to spearhead the ad component of a communications program on mentoring.
The effort is being modeled after the three-pronged designated driver campaign, which included public service announcements in all media, mentions on television programs and public relations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in