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Hoping to leverage the financial services expertise of its parent agency, Hill, Holliday Direct has reached the final round of the review for First Union Corp.’s estimated $30 million direct marketing account.
Also advancing were Communications Plus in New York and Earle Palmer Brown in Philadelphia, according to review consultant Skip Pile of Pile and Co. in Boston. Eliminated from contention were three New York agencies: FCB Direct, JWT Direct and The Colligan Group.
The three finalists are scheduled to make presentations to First Union officials in mid-February.
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