Hill Gets Cut By Budget

BOSTON – Hill, Holliday, Connors, Cosmopulos has been placed on notice by Budget Rent a Car, which last year spent roughly $25 million of its estimated $40 million ad budget through the Boston shop. The Lisle, Ill.-based client is now conducting a review of Chicago-area agencies.
The reasons behind Budget’s decision to fire Hill, Holliday appear to have little if any connection to the work the agency has done. Its first brand campaign for the car and truck rental company, themed “Get out of the ordinary,” broke last fall and was cited by Budget as contributing to its first market share gain in more than five years.