Highway One Touts SeniorSurfers

Highway One has some fun with its target market in a new ad campaign for SeniorSurfers, a company that teaches senior citizens how to use the Internet.

The San Francisco agency won the account in April; this is the client’s first ad campaign. It features five print executions that are rolling out now in newspapers in San Diego and elsewhere. The ads are also appearing as posters in the client’s learning centers.

Instead of being overly respectful or staid, the text-heavy ads head squarely in the other direction, poking fun at the aging process and at the various stereotypes of seniors.