highs and lows

2002

October: Publicis reveals plan to shut down D’Arcy.

September: Publicis completes buyout of Bcom3.

July: D’Arcy New York loses est. $50 million Burger King regional business.

May: D’Arcy New York loses $110 million global Mars account.

April: D’Arcy in New York loses Procter & Gamble’s $30 million U.S. Pampers account.

March: D’Arcy closes office in St. Louis, its original headquarters.

2001

August: Lee Garfinkel named chief creative officer worldwide.

January: John Farrell named president and CEO of D’Arcy Worldwide, from president and regional CEO, D’Arcy TransAtlantic. Susan Gianinno named chairman. They replace Arthur Selkowitz, who ascends to Bcom3.

1999

November: D’Arcy and Leo Burnett form BDM, later known as Bcom3.

September: DMB&B changes name to D’Arcy.

1998

January: Susan Gianinno named chief branding officer, global marketing director.

1997

May: Arthur Selkowitz succeeds Roy Bostock as chairman, CEO of DMB&B. Bostock remains chairman, CEO of MacManus Group.

1995

December: DMB&B Chicago closes after losing 40-year client Amoco.

October: DMB&B New York and Kraft end 66-year relationship.

January: DMB&B’s Budweiser frogs debut on Super Bowl, a month after agency is fired by A-B after 79 years on the business.

1994

December: DMB&B in St. Louis loses $100 million Budweiser account after 79 years.

March: DMB&B loses $150 million Burger King creative after four years.

1989

May: DMB&B and Saatchi & Saatchi named to handle $215 million Burger King account.

1985

June: D’Arcy-MacManus, Masius merges with Benton & Bowles to form D’Arcy Masius Benton & Bowles.

1982

E.F. Hutton parts with Benton & Bowles.

1971

MacManus, John & Adams join forces with D’Arcy to form D’Arcy-MacManus.

1970

Benton & Bowles launches “When E.F. Hutton talks, people listen” campaign.

1964

Benton & Bowles introduces Mr. Whipple in Procter & Gamble’s Charmin campaign.

1957

Benton & Bowles introduces Crest’s “Look Mom, no cavities” line.

1955

Benton & Bowles launches Crest toothpaste campaign in Life magazine.

1943

Mike Masius opens Masius & Ferguson in London.

1941

Benton & Bowles lands first Procter & Gamble account: Ivory Snow.

1931

Illustrator Haddon Sundblom creates Santa Claus image for Coca-Cola ad from D’Arcy.

1929

Chester Bowles, William Benton open Benton & Bowles in New York. Land Maxwell House coffee.

1915

D’Arcy lands Anheuser-Busch account. MacManus Inc. runs “The Penalty of Leadership” ad for Cadillac.

1906

William Cheever D’Arcy opens D’Arcy Advertising in St. Louis with first client Coca-Cola.