High Schoolers'brush With Fame

New York City’s Hewitt School brought a bit of celebrity flair to its TV-themed 1999 yearbook, compliments of Bozell.
When a group of seniors–members of the teen demographic targeted by Bozell’s milk moustache campaign for the National Fluid Milk Processor Promotion Board–wanted to be photographed ˆ la Tyra Banks and Hanson, the shop gladly let its audience in on the shill.
The shot will appear as a “commercial break” in the private school’s yearbook. For the senior portrait, student Kimberly Nichols said, “initially we just wanted to do a commercial for milk, because we didn’t want to get into copyright issues.”
But her mother Nancy, a senior vice president, corporate communications at Bozell parent True North Communications, pulled some strings.