Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Kids might not have to wait for the bus this fall. They may run to school, thanks to “School Fuel,” a new make-at-home snack made with General Mills’ Chex brand cereals.
A 30-second TV spot breaking today on broadcast and cable networks provides the School Fuel recipe, a heady mix of Chex, brown sugar, butter, corn syrup and chocolate.
The spot from Campbell Mithun Esty in Minneapolis (shown here) features a child zipping around the kitchen, accompanied by race car sound effects, snapping up his breakfast and school supplies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in