Here Is Carlsberg's Amusing Response to the Protein World 'Beach Body' Fiasco

'Budgie smugglers optional'

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It's about time someone lightened the mood around those controversial Protein World ads in England. And of course it's Carlsberg that's done so—spoofing the campaign with a topical ad that suggests an alternative to being "beach body ready."

"You don't need #ProbablyTheBest body to enjoy a beer on the beach, or in your local pub. Budgie smugglers optional," the brewer said in tweeting out the image above (and using a colloquialism that refers to Speedo-style swimming trunks.)

Carlsberg even appears to have gone the extra mile by posting its version of the ad next to the Protein World ads in the London Underground.



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