Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As it looks to capitalize on the growing interest in healthy-living products, Herbalife International of America has handed its $10 million-plus global account to D’Arcy Masius Benton & Bowles.
The Los Angeles shop overcame finalist Dailey & Associates in West Hollywood, Calif., in a review, sources said. Elisabeth Charles, Herb alife’s svp of global corporate marketing, said roughly six shops participated in the review. Media buying and planning will be handled by MediaVest in Los Angeles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in