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Heinz Ketchup walks the line between humorous and heartfelt in its first Super Bowl ad in 16 years, an extended version of which hit the web Thursday.
The spot (see it below), by Cramer-Krasselt in Chicago, is heavy on images of feel-good Americana, as police officers, campers, bridesmaids and tailgaters hum the tune to "If You're Happy and You Know It"—punctuating each line not by clapping hands but by slapping the bottom of their ketchup bottles, trying to get the ketchup out.