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Regardless of who wins Heineken’s U.S. creative business, the marketer will have come full circle. Why? Because each of the contenders—Publicis and Wieden + Kennedy—has held the account in the past.
The New York office of Publicis handled Heineken from 2003 until March 2007, when it shifted to Berlin Cameron United in New York. Nine months later, Berlin lost the brand to Wieden + Kennedy in Portland, Ore. Wieden rode the bull a bit longer, but not much, as Euro RSCG in New York landed
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