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NEW YORK Five agencies have advanced in the review for Heineken USA’s Heineken Lager and Heineken Premium Light brands, according to sources.
Moving ahead, per sources, are the incumbents, WPP Group’s Berlin Cameron United (Premium Light) and Publicis Groupe’s Publicis (Heineken Lager), as well as WPP’s Ogilvy & Mather and independents The Richards Group and Wieden + Kennedy. The latter two shops are respectively based in Dallas and Portland, Ore.; the others are headquartered in New York.
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