NEW YORK - The storm of deconstruction that swept through corporate America last week and delivered heavy blo" /> Heavy Weather For Marketers: Corporate Winds of Change Will Take Steep Toll, Experts Say <b>By Terry Lefto</b><br clear="none"/><br clear="none"/>NEW YORK - The storm of deconstruction that swept through corporate America last week and delivered heavy blo
NEW YORK - The storm of deconstruction that swept through corporate America last week and delivered heavy blo" />
NEW YORK - The storm of deconstruction that swept through corporate America last week and delivered heavy blo" />

NEW YORK – The storm of deconstruction that swept through corporate America last week and delivered heavy blo" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Heavy Weather For Marketers: Corporate Winds of Change Will Take Steep Toll, Experts Say By Terry Lefto

NEW YORK - The storm of deconstruction that swept through corporate America last week and delivered heavy blo

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Economists anesthetized the impact of the developments by calling them ‘an overdue marketplace correction.’ But there’s no softening the facts. Says Steve Gundersen, of the consulting firm Gundersen Brenner, ‘There’ll be a lot of casualties among marketing types.’
It was a week in which American Express’ Jim Robinson tenuously retained his post, while IBM chairman John Akers and Westinghouse chief Paul Lego were both ousted.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in