Heater Shines For Star Market

Heater Advertising last week was awarded the $6-8 million Star Markets account after a review of undisclosed agencies. The assignment encompasses broadcast advertising and media planning, according to Heater president Bill Heater.
Several shops, including Boston-based Ingalls Advertising, met with client executives in recent weeks, sources said. Holland Mark Martin Edmund, also in Boston, was invited to pitch the business but declined, according to sources.

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