Brand Marketing

Health Groups to FTC: Claritin Ain't Candy

Movie tie-in shouldn't treat OTC treatment like a treat

Headshot of Katy Bachman
By Katy Bachman

June 20, 2012

Public health advocates are charging that Merck's entertainment product tie-in campaign for children’s Claritin with the movie Madagascar 3 is deceptive and dangerous because it could cause children to confuse medicine with candy.

Headshot of Katy Bachman

Katy Bachman

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