Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Strengthening its out-of-home network in health clubs, Health Club Media Network said it has acquired Alloy Fitness Network from Alloy Media & Marketing.
The deal, for an undisclosed sum of cash plus certain future contingency payments, adds panels in over 700 health clubs in 120 markets to HCMN’s 25,000 panels and digital screens in 4,000 health clubs.
Nationally, HCMN’s offerings will now reach more than 15 million monthly club members.
“Adding the Alloy Fitness Network to HCMN’s already expansive roster of health clubs will only help us serve our clients more effectively,” said Ken Williams, CEO of HCMN.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in