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NEW YORK 10,000 tiny teddy bears will be distributed around Manhattan this week as part of HBO’s new “Imagine” branding campaign from BBDO.
The bears — along with a Japanese businessman, a cheating husband and a mime — are just a few of the elements that comprise the dramatic story line driving BBDO’s highly anticipated follow-up to 2007’s award-winning “Voyeur” campaign.
Overall, the effort uses 41 different pieces of online content to illustrate the tagline, “It’s more than you imagined.
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