Brand Marketing

HBO Bites Into Fashion With ‘True Blood’ Jewelry

By Stacy Straczynski

September 18, 2009

Vampires are certainly in style these days. In hopes of cashing in on the trend, HBO today announced the launch of its new True Blood jewelry line. Designed in collaboration with designer Udi Behr, the items include fang-like clasp closures.

Stacy Straczynski
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