HBO Bites Into Fashion With ‘True Blood’ Jewelry

Vampires are certainly in style these days. In hopes of cashing in on the trend, HBO today announced the launch of its new True Blood jewelry line. Designed in collaboration with designer Udi Behr, the items include fang-like clasp closures.

Behr designed the collection of rings, necklaces, and earrings using the TV show’s themes as inspiration. The pieces, which incorporate sterling silver, stainless chain, leather and rubies, target fans of the show and its gothic aesthetic. Prices range from $59 to $1,295.

“I had a lot of fun with [the collection]. I didn’t just want to make another vampire jewelry line, and that was challenging because I wanted to really go beyond that,” said Behr. “I looked to the spirit of the show. The show is very sexy and seductive, and it talks about eternity. I tried to capture that in what I [designed].”

The collection is launching today (Friday) at HBO’s Emmy lounge at the Four Seasons Hotel in Beverly Hills, where the press and fans have been invited for a preview,” said James Costos, vp of licensing and retail at HBO. “Also, our partners will be looking for retail extensions, such as with Fred Segal and other top retailers to carry the line,” Costos added.

HBO’s True Blood Sunday night TV series, which is based on the Sookie Stackhouse novels by Charlaine Harris, recently ranked No. 8 on Nielsen’s Top 10 cable TV Ranking Chart for the week of Aug 24-30, with 5.1 million viewers. Nielsen is the parent company of Brandweek.

Nielsen Business Media