Hawkey Leaves Publicis

By Teresa Andreoli

NEW YORK–Penelope Hawkey, vice chairman and chief creative officer at Publicis/Bloom, is leaving the agency after 12 years.

Agency chairman Robert Bloom said that Hawkey would be ‘finishing up assignments’ when she returned from vacation and that she was leaving the agency to ‘pursue other interests.’ Hawkey made ‘immense contributions’ to the agency over the last decade, said Bloom.

Hawkey joined Publicis, then known as The Bloom Agency/New York, in 1985 as president and

creative director and eventually rose to the post of vice chairman of Bloom FCA. During the past eight years she has worked for clients such as Andrew Jergens Co. and Walt Disney.

Sources said Hawkey’s departure could be part of a reorganization

of the creative department. Tony DeGregorio, who leads the department, was hired to fill the post of president and chief creative executive of Publicis’ New York office

in January 1996.

Hawkey was away last week and could not be reached for comment.

Recently, Hawkey has been working on ads for Novartis Consumer Health at Publicis. The agency had handled ad duties for Triaminic, Tavist-D and Thera-Flu brands for Novartis, which was created after last year’s merger of pharmaceutical marketers Ciba-Geigy and Sandoz.

Last week, while participating in a review that involved other roster agencies, Publicis lost those brands to Jordan, McGrath, Case & Taylor.

Hawkey started her advertising career 32 years ago. After early stints at Grey Advertising and J. Walter Thompson, she worked at McCann-Erickson from 1975 to 1985, rising to the post of senior vice president and group creative director.

Some of the campaigns she worked on at McCann included ‘Beautiful People’ for Tab, ‘I’m Worth It’ for L’Oreal and the famous ‘Mean Joe Green’ television spot for Coca-Cola.

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